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Meet Our Founder & Designer

With a career in fashion spanning over 35 years, Megs has become a respected figure in the fashion industry & known for her elevated effortless style and modern influence.

We launched in 2018 with a small linen collection. Jump forward to today & we have grown into a label that we are so very proud of. With stockists in Australia, New Zealand & Dubai. Our collections are extensive & we now offer sizes 4-22.

Our commitment to considered, inclusive, comfortable designs without compromising on our ELEVATED EFFORTLESS STYLE & LUXURY, is at the heart of our business.

Over 90% of our designs are crafted from certified materials in some form, which are not only gentle on the skin but also on the planet. This focus on sustainability aligns with our vision of creating fashion that is both luxurious and environmentally conscious.

Discover the beauty of mindful design, embodying the best of Australian fashion & embrace a label that celebrates you and the environment.

STATE Of EMBRACE is more than just a brand, it’s a movement towards a more conscious and inclusive future in fashion.

This is Gumbaynggirr Country…The Place of Plenty

ACKNOWLEDGEMENT OF COUNTRY

We acknowledge the Traditional Owners of this land, the Gumbaynggirr Nation and recognise their continuing connection to land, waters and culture. We pay our respects to the Gumbaynggirr Elders past, present and emerging.

The Gumbaynggirr people were traditionally known as the ‘sharing people’. This is because the pristine rivers, plentiful oceans and lush forests of their country provided so much that they commonly shared food and resources with people of other Indigenous Nations.